While shopping for groceries the other day, I saw this colorfully packaged chocolate drink on the shelf.
It was tagged at RM3.30 and came with a free gift of a colored growing toy which would expand 600% if immersed in water for 72 hours.
I love an occasional hot chocolate drink. And this was an irresistible offer. So I grabbed 2 of them and parted with RM6.60 at the cashier.
Reaching home, I could not wait to find out what it tasted like, so I ripped open the packing and opened the container, scooped 2 heaped teaspoons of the powder into a cup of hot H2O. Result: a hot cup of steaming hot chocolate drink. The chocolate drink tasted okay, except ,sometimes things were not what they seem.
In this case, it was the packaging to make the productive look like such an incredible value-for-money offer.
Take a peep inside the just opened container. It was only half full. Yes ! 50% product & 50% air. If the product contents had been packed in the rightfully sized container, it would only be half its size and hence might not have attracted buyers, or in this case, me.
Now that's creative packaging.
Time for my next cuppa.
1 comments:
tapi this kind of packaging is not too good for the powder inside also cos too much "hong" in there. So you don't really get the oooommmmmppppphhhh feeling. You come and i bring you try something that blow you away. hahahhaa.... Hooo Hooo Hoooo
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